100% Pure.com looking at their ingredient list. Their lotions and creams do not list any emulsifiers. They are not anhydrous products! How do they do that? I also don’t see any preservatives, but am guessing they are buried in their hydrosols and extracts.
From their front page, they claim "no synthetic chemicals, no artificial fragrances, no petro chemicals, no chemical preservatives or other toxins". From the listing of the cream below - "Truly 100% Pure - never any harsh detergents, synthetic chemicals, chemical preservatives, artificial fragrances or any other toxins." Ponder this for a moment to get a sense of the philosophy of this brand. Okay, let's move on...
Let's take a look at a representative ingredient list from Pure for their Red Wine Resveratrol Nourishing Cream. (Which is 100% natural, 100% vegan, and gluten free). Note that this is an emulsified product...
Ingredients: Organic Rosa Centifolia Flower Water (Rose Hydrosol), Organic Aloe Barbadensis (Aloe juice) Leaf, Vitis Vinifera (Grapeseed) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Resveratrol, Wine (Red Wine) Extract, Organic Camellia Sinensis (Green Tea) Leaf Extract, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Vitis Vinifera (Muscadine Grape) Skin Extract, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium (Japanese Honeysuckle) Extract, Hyaluronic Acid
Virgin Coconut Hand Buttercream. This also an emulsified product.
Ingredients: Organic Aloe Barbadensis Leaf Juice, Organic Rosa Centifolia Flower Water (Rose Hydrosol), Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea), Persea Gratissima (Avocado) Butter, Cocos Nucifera (Virgin Coconut) Oil, Extracts of: Rosa Canina (Rosehip) Seed, Euphorbia Cerifera Cera (Candelilla Wax), Prunus Amygdalus Dulcis (Almond) Seed, Rosmarinus Officinalis (Rosemary) Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Organic Camellia Sinensis (Green Tea) Leaf, Hydrastis Canadensis (Goldenseal) and Lonicera Caprifolium (Japanese Honeysuckle), Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Punica Granatum (Pomegranate) Seed Oil
As we know oil-in-water products must contain water, oil, emulsifier, and a preservative. We know that the moment we add water or something like water (for instance, hydrosols), we must add a preservative as we can get contamination in as little as a few days. (Click here for all the good reasons to use a preservative!) So we know these four things are essential to create a lotion.
In these ingredient lists I see ingredients that work as the water phase - aloe vera, rose hydrosol - and I see ingredients that work as the oil phase - cocoa butter, shea butter, avocado butter, coconut oil, Vitamin E, pomegranate seed oil, and candelilla wax - but I don't see an easily identifiable emulsifier or preservative. (Vitamin E is not a preservative, it is an anti-oxidant. There are a ton of anti-oxidants in these products, and while they will retard the rancidity of our oils and butters, but they do not prevent contamination!)
As for not having preservatives, some companies hide their preservatives under different names. Some use "fragrance" or "parfum" to hide the preservatives (not mentioning any company names...), but they aren't using those terms. I think 100% Pure is using Japanese honeysuckle as their preservative. This is an ingredient that contains natural parabens and is being tested for its preserving properties.
So to offer a short answer - I can't find a valid emulsifier in these ingredient lists, and it looks like they are using Japanese honeysuckle as a natural paraben based preservative.
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