Thursday, December 3, 2015
Designing your products as a line: Shampoo - extracts
It's hard to cover all the possible extracts in one post - heck, it's hard to cover them all on one blog! - so I'll go over some general concepts instead of getting all specific.
Extracts can offer loads of different things, so I tend to choose ones that help my scalp. For instance, chamomile can reduce transepidermal water loss or honeysuckle might help with acne, so those might be good choices. Rosemary and grapeseed can help with oily hair and scalp, and white willow bark might help with dandruff. Some of them are great exfoliators, like papaya, and some are great soothers, like cucumber.
Are these better in your shampoo or conditioner? I think you can use these in either, but don't bother using them in both. It depends on what is touching your scalp. I don't put conditioner on my scalp as I have really oily hair, so I put my extracts into my shampoo. If you plan to condition your scalp, then put the extracts in there.
Extracts have great label value. How many times have you been attracted to something called "chamomile and honey" or "papaya and strawberry" shampoo? They sound lovely, right? They offer a lot of bang for the buck as well: You can get powdered extracts at very reasonable prices and you only need a titch to make a difference.
Other posts in this series:
Shampoo - How does it work?
Shampoo - What's in it? Surfactants
Shampoo - What's in it? Other ingredients
Shampoo - Increasing mildness & viscosity
Shampoo - Conditioning agents
Shampoo - Dimethicone
Shampoo - Proteins and amino acids
Shampoo - Thickeners
Shampoo - Panthenol and other humectants