So what makes Attitude's (Sustainable Wellbeing) products different than every other product out there? Well, you see, they don't have carcinogens, like all those other brands that don't care about you or your children. "Cleaning skin and getting rid of impurities are the essential purpose of body wash. Why then do it with substances containing potentially dangerous industrial compounds? The solution: ATTITUDE Body & Face Bar, a smooth and natural product that only contains what you really need...Carcinogen free ingredients or by-products (IARC group 1 & 2). Free of 1,4-dioxane and ethylene oxide, tested by independent laboratory"
Yes, you can interpret this as "all other brands will give you cancer and we won't!"
So what is 1,4 dioxane? What is ethylene oxide? Here's a quick summary. I encourage you to click on the link to learn more!
"Ethoxylation is an industrial process in which ethylene oxide is added to alcohols and phenols to give surfactants." In other words, without ethoxylation, emulsifying wax, Polawax, and other emulsifiers would just be fatty alcohols (like cetyl alcohol) that didn't mix with water. When something is ethoxylated, 1,4-dioxane can be produced as a side product.
Can 1,4-dioxane cause cancer? Possibly, possibly not. (Click here for the CDC's FAQ on this chemical.) It isn't something you want to expose yourself to for any length of time, but, like everything in life, it's about the dose. Eating toast for every meal for years could expose you to a ton of acrylamides (click here for more on this...), which are thought to be carcinogens, but we don't think that having some with jam or a roasty potato. We wouldn't think of putting a "can give you cancer" label in big letters on coffee because it contains a small amount of acrylamides, so why are we doing things like this on our bath and both products when they contain parts per million - a really tiny amount - of a possible carcinogen?
Someone explain to me how this ingredient list for a conditioner is different from any other conditioner you could buy: Water, Distearoylethyl hydroxyethylmonium methosulfate, Cetearyl alcohol, Glycerin, Stearyl alcohol, Hydrolyzed wheat protein, Cetearyl glucoside, Sodium benzoate, Potassium sorbate, Fragrance, Citric acid.
And how this ingredient list for a body wash is different than the others? (It doesn't have any nice moisturizers in it, for a start!) Water, Sodium coco-sulfate, Coco-glucoside, Decyl glucoside, Sodium cocoyl glutamate, Glycerin, Sodium chloride, Sodium gluconate, Sodium benzoate, Potassium sorbate, Fragrance, Citric acid
And how this lotion differs from other ones? Water, Glycerine, Dicaprylyl Ether, Glyceryl stearate, Cetearyl Olivate, Sorbitan Olivate, Glycine Soja (soybean) Oil, Butyrospermum Parkii (shea) Butter, Xanthan Gum, Fragrance, Potassium Sorbate, Sodium Benzoate, Citric Acid
Can you spot the emulsifier? The answer's at the end of the post!
And the emulsifier? They've created an HLB emulsifier with glyceryl stearate as the low HLB emulsifier and a combination of cetearyl oliveate and sorbitan olivate! Very nice.