I've said this before...I don't know what natural means any more. There isn't a definition for the word when it comes to cosmetics: All it means is something comes from. Doesn't everything at some point or another? Mineral oil is made from dead dinosaurs - what could be more natural than a dinosaur? - and silicones are made from sand.
Take a look at that label. What makes this product "natural"? It contains C12-14 olefin sulfonate (derived from coconuts) and other things it calls soy based or derived from coconut. How does it differ from a drug store or salon brand shampoo?
This Suave shampoo contains: Water (aqua), sodium laureth sulfate, cocamidopropyl betaine, sodium chloride, glycerin, prunus amygdalus dulcis (sweet almond) oil, butyrospermum parkii (shea butter), aloe barbadensis leaf juice (aloe vera), cymbopogon schoenanthus oil (lemongrass), rosmarinus officinalis (rosemary) leaf oil, chamomilla recutita (matricaria) flower/leaf extract, lavandula angustifolia (lavender) flower extract, simmondsia chinensis (jojoba) seed oil, dimethicon.
How is it different than the other companies' ingredients lists? Does your opinion of it change if I alter the ingredient list slightly? I'll add some brackets - sodium laureth sulfate (derived from coconuts) or cocamidopropyl betaine (derived from coconuts).
I could go on, but I'll spare you the hours of reading ingredient lists and encourage you to go on a search yourself. I started thinking about this when shopping for a baby shower for someone who only wanted organic and natural products. If I had a dime for every organic and natural product we saw using exactly the same ingredients I use in my workshop, each one with (derived from x) in brackets...well, I could buy myself a lot of new things for the workshop!
In the case of Ritathix DOE, I don't know how it could be considered natural for two reasons - I can't find a data sheet, so I can't find more information than I've shared on the blog here, and I don't consider anything natural as I can't find a definition of the word and I can't get anyone to agree on a definition - but it doesn't really bother me either way. I guess I could say it was derived from sugar - the word "glucose" is in the INCI - and leave it at that, as it seems like that's what everyone else does!
Just my thoughts for the morning. I don't want to come across as demeaning anyone's beliefs, but I really encourage you to take a long look at what products you consider natural, what ingredients you consider natural, and how you arrived at that conclusion because I think you might be surprised by what you find in your store bought products.
What does coconut derived mean?
To those of you writing to me about natural products...
Thanks for your input on the definition of natural
Defining your products by what's NOT in it
Why am I perceived as hating natural things?
Question: What does natural mean?
How to interpret the names of surfactants
Are the ingredients I use on the blog safe?
How to research ingredients