Sunday, November 14, 2010
Aesthetics of cosmetic products
Think about the language we use to describe our products. "Whipped cupcake scented shea butter" versus "Shea butter with cupcake fragrance". The word "whipped" always sounds so lovely. (I think it's the same with words like "wild" or "roasted" in food - don't those make you think of something hearty and yummy?)
Compare the two hand soaps I made a little while ago. One of them just screams, "I am moisturizing and emollient and lovely for your hands," and the other one says, "I am a hand cleanser." Using a pearlizer conveys a real sense of being more moisturizing. Think about any dry hair shampoo or moisturizing body wash you've used - odds are pretty good it contained a pearlizer. Just 2% glycol distearate in a product can increase the moisturizing and increase our perception that it moisturizes!
I asked my husband this question and he said that a thin product would make him think it had fallen apart whereas a thick product would make him think it was more moisturizing. If he couldn't get it out of the container because it was so viscous, he wouldn't think "well, that's not going to work because I can't get it out of the container", he'd think "that must be the most moisturizing product ever! I must use it now!"
Just a few thoughts for a day when my brain isn't working well thanks to the wonders of decongestants and painkillers! (Avoid this flu! It is pure evil!)